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AI Front Desk

Answers every message. Books while you work.

Your AI front desk replies on Instagram DMs, WhatsApp, text and your website chat, in each client’s language. It books into your real calendar, follows your rules and passes the tricky ones to you.

30-day free trial · No card neededWorks with Tornaly booking, so every answer comes from your real calendar.

Sample conversation

Four jobs it does all day.

Answer and book, keep the calendar honest, bring regulars back and fill cancellations.

Unified inbox

Every channel, one inbox.

WhatsApp, Instagram, text and web chat land in one list. Tornaly answers and books most of it, and flags the few that need you.

Sample inbox: five conversations from WhatsApp, text, Instagram and web chat. Lee is being booked into Jorge's 6:00 by the assistant, a colour-correction question is flagged for the owner, and the others are booked, rebooked or answered.

Real-time booking

Books into your real calendar.

It only offers times that are actually free for that staff member and service, and holds the slot while the client confirms, so nobody gets double-booked.

Sample Friday calendar for Jorge, Andre and Mia from 2 to 7 PM, with appointments, open times, a break, two new bookings made by the assistant, and Jorge's 6:00 held for Lee while they confirm.

Comebacks

Brings clients back when they’re due.

Each service has a return interval. When a regular is due, Tornaly messages them with real openings, and their reply becomes the booking.

Sample rebooking: Dev's last skin fade with Andre was four weeks ago, so he's due. Tornaly texts him two open times, he replies with Saturday 11:15, and the appointment is booked.

Waitlist recovery

A cancellation becomes a booking, not a gap.

When someone cancels, the slot goes to your waitlist straight away. The first yes gets it, and everyone else hears it’s gone.

Sample waitlist recovery: Ana cancels her Saturday 11:00 root touch-up with Mia at 8:02 AM. Tornaly offers it to three waitlisted clients, Maya says yes at 8:11, and the slot is booked again, recovering $95.

And the small things that add up.

  • Missed-call text-back

    Missed a call? It texts them back and books them, so a call you couldn’t take mid-cut doesn’t cost you the client.

    Sample: a call to Corvo goes unanswered at 2:14 PM. Tornaly texts the caller back with two open times, they pick 4:00, and they're booked with Jorge.

  • Understands voice notes

    Clients who’d rather talk can send a voice note. It understands it and answers in writing, like any other message.

    Sample: Dev sends a 12-second voice note asking for a fade on Saturday morning. The assistant writes back with two of Andre’s open times.

  • Multilingual

    Replies in each client’s language, English, Spanish, French and more, and switches when they do.

    Sample: Luis asks in Spanish for a beard trim on Friday after work and gets Andre's open times back in Spanish.

  • An assistant for you, too

    Ask about your shop in plain language from your phone. No reports to dig through.

    Sample: Jorge asks how the week went; the assistant answers with visits, revenue, what it booked and what is still open.

All screens in this section use sample data for a fictional shop, Corvo Barber & Beauty.

Results

Counted in bookings it made. Not in messages sent.

“Your AI processed 427 messages this week.” (crossed out: it says nothing about your bookings)

Message counts don’t pay rent. Tornaly reports bookings it made, bookings made after hours, clients who came back and cancelled slots it filled, with the revenue behind each one.

Booked by the AI
The client booked inside a conversation Tornaly handled.
Booked after a message
The client booked another way after a Tornaly message. Shown on its own, never added in.
Extra clients back
How many more due clients came back than in a small random group we didn’t message.
Example results dashboard with sample data for a four-chair shop over four weeks. Choose a metric to see its detail.
Corvo Barber & Beauty · TornalyExample data

Results

All staff · 4 chairs · CAD

Aug 30 – Sep 26vs Aug 2 – Aug 29

Revenue, sample data for four weeks: $4,960 booked by the AI inside Tornaly conversations, up 19% on the prior four weeks, plus $1,310 booked after a message, shown separately. By job: New inquiries answered $2,780 booked by the AI; Due clients brought back $780 booked by the AI and $940 after a message; Cancellations refilled $820 booked by the AI; Reminders rescheduled $580 booked by the AI and $370 after a message.

Safe by design

AI talks. Your rules decide.

Tornaly splits the work in two. The AI handles language: understanding people and writing replies. Your calendar and your rules control everything that costs or commits: availability, prices, payments, consent and your policies.

Guardrails, not good intentions.

  • Can’t invent prices

    Prices come from your service list, never from the AI.

  • Can’t double-book

    Every slot is checked, held and confirmed by the calendar.

  • Only says what you approved

    It answers from the facts and policies you signed off on.

  • Respects consent

    Opt-outs like STOP or BAJA are honoured on every channel, and no messages go out at night.

  • Hands off instantly

    An unhappy client, an unusual request or low confidence goes straight to you.

  • Your data stays yours

    Your client list and conversations belong to your business and only run your front desk.

  • Websites that stay safe

    Sites are built from safe, structured sections with no custom code, so every site stays fast and secure.

You can always take over.

Jump into any conversation from your phone. The AI steps back while you reply, then picks up again when you hand it back.

Example: Rosa texts about fixing an at-home dye job. Colour corrections need a consult, so the assistant doesn’t quote a price and hands the conversation to Mia. The assistant pauses while Mia replies, and a button hands the conversation back to it.

What an AI receptionist costs elsewhere.

Most booking apps sell AI as an add-on. In Tornaly it’s one plan, with your website and booking included.

How Tornaly compares, from each company’s own pricing page
FeatureTornalyBooksyFreshaSquare AppointmentsGlossGenius
AI receptionistIncluded in Front DeskPrice not on their pageCA$139.95 a monthSquare Assistant: confirms and reschedulesUS$50 a month add-on
Website + booking + AI, one personUS$49 / CA$69—CA$192.85—US$78

Prices checked on Oct 9, 2026. Sources and notes are on the pricing page.See the full comparison

One plan. Website, booking and AI included.

Add each person who takes bookings, and the allowances grow with your team.

People who take bookings1
  • Front Desk

    AI that answers and books for you, 24/7.

    US$49/month

    +US$15/month per extra person

    • AI replies and books on Instagram, WhatsApp, SMS and your website chat
    • Multilingual: replies in each client’s language
    • Missed call? It texts the client back and books them
    • Understands voice notes
    • Ask about your shop in plain language

    400 AI conversations · 500 text messages a month

    Get early access

US dollars, before tax. Pay yearly and get 2 months free.See every plan

Text messages
SMS sent to clients: reminders, confirmations and replies to people who text you. Replies from clients are free, and WhatsApp doesn’t use them.
AI conversations
Everything the AI says to one client over 24 hours, on any channel, is one conversation. Three questions and a booking in one evening count once.
If you run out
Nothing breaks. Reminders fall back to email or WhatsApp, and the AI offers tap-to-book buttons. Or turn on “keep going” at US$0.03 (CA$0.04 in Canada) per text and US$0.04 (CA$0.05 in Canada) per conversation, up to a monthly limit you set.

FAQ

Questions, answered straight.

Something we didn’t cover? Email hello@tornaly.com.

What about phone calls?

No. Tornaly's AI handles messages, not voice calls: Instagram DMs, WhatsApp, SMS and your website chat. When you miss a call, it texts the caller back and books them by text.

What counts as an AI conversation?

All the messages with one client over 24 hours, on any channel, where the AI replied at least once. Messages you answer yourself, spam you block and your own tests don’t count.

What happens if I go over?

Nothing stops and you’re never charged by surprise. Texts fall back to email or WhatsApp, and the AI offers tap-to-book buttons until next month. To keep everything going, turn on “keep going” and set a monthly limit. We email you at 80%.

Which languages does it speak?

It replies in each client’s own language, English, Spanish, French, Portuguese and many more, and switches when the client does, even partway through a chat.

Do I need Tornaly booking?

Yes. The AI Front Desk books straight into Tornaly’s calendar, which is how it knows what’s really free and never double-books. If you’re on Booksy, Fresha or Square today, we import your clients free.

Can I see and change what it says?

Yes. Every conversation is in your inbox. You decide the facts and policies it answers from, and you can take over any chat; it waits until you hand it back.

Get started

Your next client is already typing.

Connect WhatsApp, Instagram, text and your website chat. Front Desk includes 400 AI conversations a month for one person.

We’ll set you up personally. Your 30-day free trial starts when your account opens. No card.

What you get

  • 30-day free trial, no card
  • We import your clients for you, free
  • Multilingual